is a brand of Wrigley's
chewing gum. Wrigley's launched the brand in 1893 and markets the gum as its classic
brand, although the company's brand Juicy Fruit
has been on the market slightly longer. As the name implies the gum is flavored with the spearmint
Although the chewing gum was pulled out of the market during the second world war, Wrigley's launched a successful campaign to keep it in the minds of customers.
In 2004, it was relaunched in the US and UK with the slogan "even better, longer lasting".
The gum contains the food preservative BHT
, a suspected carcinogen
. Despite it not being a sugarless gum, <!-- in 2003 --> Wrigley's replaced some of the sugar with aspartame
and Ace K
, both artificial sweeteners. The gum was traditionally grey/beige in color, almost the same color as Juicy Fruit and Doublemint
. Recently, the gum has been colored green.