Yo soy Betty, la fea
(I am Betty, the ugly one), is a popular soap opera
filmed in Colombia
, written by Fernando Gaitán
and produced between 1999 through 2001 by the Colombian network RCN
. More than a dozen versions of the telenovela have been made in other countries. In the U.S.
, both the comedy-drama
hit Ugly Betty
program La Fea Más Bella
are based on the Colombian soap opera.Betty, la Fea
re-aired on TeleFutura
in January 2009. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea
delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults 18-49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.
Due to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea
re-aired in México
on Canal de las Estrellas
It is considered be the most popular telenovela
of all time.
Beatriz Aurora Pinzón Solano, Betty, is an unattractive but brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically... Read More