Yo soy Betty, la fea

Yo Soy Betty, La Fea

Yo soy Betty, la fea

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Description:
Yo soy Betty, la fea (I am Betty, the ugly one), is a popular soap opera filmed in Colombia, written by Fernando Gaitán and produced between 1999 through 2001 by the Colombian network RCN . More than a dozen versions of the telenovela have been made in other countries. In the U.S., both the comedy-drama hit Ugly Betty and Televisa program La Fea Más Bella are based on the Colombian soap opera.

Betty, la Fea re-aired on TeleFutura in January 2009. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults 18-49. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.

Due to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas.

It is considered be the most popular telenovela of all time.

Plot

Beatriz Aurora Pinzón Solano, Betty, is an unattractive but brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza. She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically...
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