() is India
-based satellite television
channel, which carries broadcasts in Marathi
. Zee Network
, India's leading infotainment network launched it in the year 1999. It is the most viewed television channel in Mumbai
. It also attracts significant viewership in the rest of Maharashtra
as well as other states.
Zee Marathi, was launched in the year 2000 as Zee TV Marathi
. Later it was renamed as Alpha Marathi
. Finally in 2006, it became Zee Marathi.
Zee Marathi initiated the Zee Gaurav Puraskar
, Awards for excellence in the world of Marathi entertainment.
With the launch of the Marathi movie channel Zee Talkies
, the number of movies shown on Zee Marathi was reduced.
Shows on Air
Zee Marathi used to carry news headlines at the top of every hour, apart from a couple of half-hourly bulletins in the morning and evening slots. Now Zee News Ltd. has launched a separate 24-hour Marathi news channel called Zee 24 Taas
(meaning '24 hours'). It was the first Marathi channel giving round-the-clock news.