Crazy Loop is a character created (as his alter ego) by Dan Bălan, former leader of the band O-Zone. The character has been introduced to the world with the song "Mm-ma-ma". The music video, directed by Marc Klasfeld, was filmed in Los Angeles and released throughout Europe the week of October 15, 2007. It was released digitally in the UK on October 12, 2009 through PopLife Records.
The character, Crazy Loop, was designed to be a completely separate alter ego, possibly to separate Dan's new line of Rock/Pop influenced music from his previous Eurodance records, such as "Dragostea din Tei" and "Sugar Tunes Numa Numa." The character appears to be typically upbeat as is the style of most Eurodance singers/groups, and expresses a style of dance that while appropriate for a Eurodance hit, is unique and original to the character.