Rothmans, Benson & Hedges

Rothmans, Benson & Hedges

Rothmans, Benson & Hedges

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Description:
Rothmans, Benson & Hedges Inc. (RBH) is a Canadian manufacturer and distributor of tobacco products. It was formed by the merger of the Canadian units of Rothmans International and Benson & Hedges, owned by Philip Morris. When British American Tobacco bought Rothmans in 1999, it spun off its 60% share of Rothmans, Benson & Hedges as a public company, Rothmans Inc. Philip Morris International bought Rothmans Inc. in 2008.

Brands

RBH owned or otherwise controls a wide variety of cigarette brands. Some of these are listed and expanded upon below.

  • Craven A: This brand is a part of the RBH "premium brand strategy", principally within the Canadian market. The brand has experienced "long-term declines in market share", in part due to the elimination of all sponsorship activities in Canada in October 2003. The brand has been closely associated with a number of entertainment events in Canada. Among these has been the "Just for Laughs" Canadian Comedy Tour in March of 1999Physicians for a Smoke-Free Canada (1999). . A Review of Cigarette Marketing in Canada 2, March 1999. Retrieved 2005-02-19..


  • Davidoff: As of April 2007, RBH has started importing Davidoff cigarettes for the Canadian and Australian markets. The package does, however, state that they are still made in Germany, unlike some international cigarettes sold in Canada, which are made only in Canada. The......
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